Poignant, personal and powerful: Get ready to play ARK’s alt-pop masterpiece ‘Over & Over’ again.

Drawing from love, loss, heartache and time spent in the grey haze of London, ARK writes with enthralling honesty, bringing in ethereal electronics and wistful piano notes to provide the backdrop for her melancholy melody and lush falsetto vocals.

Originally from Hampshire, ARspent her childhood “singing and harmonising Motown covers with her sisters, attending world music festivals and learning piano from a local eccenctric,” so it should perhaps come as no surprise that the British singer-songwriter has an ear for ear-worm melodies and a natural affinity for powerful pop. Surrounded by a diverse range of musical influence and writing songs by age 15, ARK has already been making waves in the scene through the release of her captivating debut single ‘Made For Us’ last year, which quickly reached a million Spotify streams and counting.

The evolution of her sound is plain to see, with ‘Over & Over’ bringing in fuller drums to really drive the track forward, building on her bold vocal delivery and beautiful melodies to create a track that’s just asking to be played over and over again.

“This song is about doing everything for somebody, and the realisation that they haven’t been doing the same for you.” explains ARK. “It’s a confrontation, a closure and a discovery of self-worth.” 

The visuals bring her stadium-ready sound back to the personal, providing an artful insight into the themes of the track. It’s deceptively simple, set in a blank white room with just a chair for company, full of visual metaphor and emotional subtlety. The focus is on ARK herself, as she battles with the dichotomy of vulnerability and empowerment.

“The video for over and over was shot in a big empty white room to represent the mind; a vast space in which you’re constantly toing and froing between vulnerability and empowerment. I like to think of the chair as a representation of the person I’m singing about. I’m scared to break away from it at first but by the end of the video, I’m up and out on the other side. Jodie Canwell (Director) and I wanted to portray this sentiment in the most simple way we could.”