beatyheart

It’s hard for bands nowadays; most every sound, slant or subtlety has been well worn in. How can you stand out and grip an audience when everything has already been done? It seems that the only sure-fire way to get along these days is to be better at what you are doing than anybody else.

Enter Beaty Heart. You presume that you have heard it all before, but that’s before the opening buzz and ring of “Flora” grips you. It’s hard not to be intrigued by the band’s latest album Till The Tomb, for there is an undercurrent of energy that permeates their particular brand of electro-infused pop. Their latest single “Raw Gold” – co-produced by their modern-soul mates Jungle (and can’t you tell) – practically keels over with its own swagger, whilst that aforementioned “Flora” is a stomping tropical homage to Brazilian jazz singer Flora Purin.

As is the inclination with a lot of Brit bands at present, there is a tendency to gaze to more tropical climes. Despite this sunny disposition, it is hard to truly pin down the sound of the Peckham band; there are tropical beats and fuzzy bass holding down the fort, overlaid by glittering chimes. Not very South-East London.

They have a knack for writing a massive pop-hook with ease it seems. “Glazed” is a syrupy and smooth summer anthem whilst the titular track sits similarly, and you can’t help but feel that at some point in the near future the band are going to be creeping up the bills of the festival circuit for their feel-good factor alone.

That said “Good Brunch” is a little too sickly, whilst “Green Grease” proves too understated to be truly memorable. As the album edges towards its end, Beaty Heart out their more experimental noises from their soundbank – which is admirable – yet nothing manages to stick in the same way that the singles have. It is a shame then that the rest of the album is overshadowed by the excellence of the early songs, but Till The Tomb serves nicely as a step up from their debut Mixed Blessings. Though not quite in the same league as longstanding experimentalists Django Django (or just yet, at least), they have matured from the status of being just-another-new-indie-act, and Till The Tomb offers promise from a young band intent on rising to the heavy heat of the challenge.