The Midlands-based artist returns with the intimate new video…

Midlands based artist Loveday returns with the brand new video for her latest single ‘To You’.

Hot on the heels of her previous track ‘Closer’, the lo-fi electronica of ‘To You’ implies maturity far beyond her 18 years of age. Mellow synths, smooth, composed vocals and anecdotal ruminations of love evoke thoughts of Lorde, whilst her compositions channel James Blake’s subtlety with the pop sentimentalities of Oh Wonder or Ider thrown into the mix.

“I wanted to write a chilled, almost moody song with conversational lyrics about a day in this kind of relationship, something everyone can relate to and feel like they’re there!” explains Loveday of the song. Fittingly, the video portrays the most intimate moments of a relationship, fluidly shifting from blissful harmony to tumultuous arguments all indicated by lucid swathes of colour.

Watch the video below. ‘To You’ by Loveday is available now.