Y Not Festival’s lineup gets better every time we look at it, so without further adieu here’s our next Road To Y Not feature with Sugarthief.

It’s been a while since we caught up with sugary-sweet (get it?) band,¬†Sugarthief,¬†it’s been a hectic time for them since their release of ‘Where Did It All Go Wrong’.

Hey guys, it’s been a while! How have things been going since the release of the ‘Where Did It All Go Wrong’ video? How have you all been?

Really good thanks, we’ve been loving playing that tune live with a whole different level of moshing going down, the launch night was a sell out with mad stage invasions and amazingly the boys from Magic Gang popped down for a beer at our after party!

We are all buzzing right now and have been spending a lot of time writing new stuff and preparing for festival season.

How have you found the reaction to WDIAGW?

Amazing! We really feel like it’s taken us to a new level, people have seemed to love the slightly heavier edge and the video that came with it.

You recently played at Stafford Castle, how was that?

It was a really cool day, we play a lot of gigs with a more serious and tight set so it was nice to have a relaxed longer set and throw in a few covers to all the people just chilling on the grass banks.

The weather was fantastic and the setting is surreal playing right underneath the Castle ruins.

Have you any EP/Album plans?

Nothing for definite but we are making plans to get back into the studio so hopefully new singles and a potential EP in 2018. We’ve got about 8 new songs so we are not far off an album – so that could change.

You’re playing at Y Not Festival next week, looking forward to it?

A mixture of nervous and excited! We’re on the main stage and we’ve never played anything so big, it should be awesome but we can feel the pressure as the date approaches.

Being one of the bands chosen to play from the 978 awesome bands that applied adds a little extra pressure – but we are just going to try and enjoy every minute of it.

Is there anyone you’re particularly excited to see at Y Not Festival?

Where do we start! All the headlines should be awesome, we’re big fans of Two Door and Stereophonics in particular. We’re also always excited to see some of our favourite slightly smaller bands like Jaws, Magic Gang, Blaenavon, we could go on…

If you could collaborate with any artist on the lineup, who would it be and why?

That’s such a tough question! Probably Spring King because Tarek is such an awesome producer as well as being a super chill guy.

What can people expect from your Y Not set? Any new material appearances?

We’ll definitely be showcasing some new stuff. We try to bring as much energy to the stage as we can and we’ve really worked on our set so we believe we play the songs as close to the actual record as we can so hopefully people out there will dig it!

How does playing festivals compare to your own gigs? Do you have a preference?

I think they’re very different so it’s hard to have a preference. Your own gigs are great because so many people are dancing and singing to the songs they know and love but going to a festival as a small band you know that there won’t be many people who recognise your songs, so you have to work hard to get the crowd involved. We do absolutely love the festival vibes though, and playing to new people is always something we get excited about, and the parties after are the best because, hey, you’re at a festival!

Have you got many other festival appearances planned for us to get excited about?

We play Kendal Calling the same weekend as Y not, which we are equally excited about -so we can’t get too drunk after our set at YNOT which is a bummer! Ha.

We are also playing Beyond The Tracks in Birmingham this September which we can’t wait for, it has a lot of our favourite Birmingham bands playing and the combination of a hometown show and a festival should make it a crazy and special one for us.

What are your top festival survival tips?

Pace you’re drinking, you don’t want to be dead before you’ve seen half of the acts.

Maybe make a note of some of your favourite bands set times if you only have five minutes to get from one side of the festival to the other you might miss it!

Go and see acts you don’t know. You may see your new favourite band and I can guarantee they will be so grateful you’re there, we always are.

And finally, for those lucky enough to be going to Y Not Fest, in a few words, why should they come see you play? Think of this as new music speed dating, no pressure, 30 seconds, GO.

It’s the biggest show of our lives to date, we’re gonna be on our top game shredding every instrument on stage, you don’t want to miss that. Also, we’ve some nice freebies for those bouncing at the front –¬† stickers, tattoos, badges etc.

(We’re first up on the main stage Friday – come and say hi)

For more information on Y Not Festival, please visit here.