Brighton born Veiga Sanchez has quickly rooted herself in the big smoke, bringing with her smouldering storm-clouds of electro-pop as she haunts Regent Street…
Photography © Joe Lindsay
Salt Ashes’ music is commonly referred to as “dark” and it’s easy to see why. The pulsating synth that accompanies her tracks is ominous, especially when coupled with her melancholy vocals. Her music holds the zeitgeist sound, shot through with specks of counterculture narrative and unwavering honesty. The lyrics spill out in a flood of catharsis and references to Edie Sedgwick; she’s not your regular, run of the mill synth-pop artist.
After becoming the sponge of her sibling’s favourite musicians, the accumulation of multiple genres and spending nights dancing in clubs from Berlin to New York City created a firm foundation for her current sound. She’s like a real punk-rock kinda FKA Twigs.
The setting accompanies her sound nicely; it’s stripped back, minimalistic and held under bright, unapologetic lighting – but she’s more than capable of holding her ground. Crowds soon gather on the stairways and balcony to catch a sight of the woman dressed in loose leather, whose voice is echoing throughout the store.
In an explorative ode, Salt Ashes explains her latest single to the crowd: ‘Don’t’ is an anti-love song – she simply doesn’t want to fall in love right now – a wonderfully odd sentiment met with catchy rhythm and debut visuals from the music video. The video demonstrates artsy parallels to Marina Abramovic, as she sits in a boiler suit, bound with chains in a very performance art-aesthetic. This same aesthetic is mimicked on her single cover.
Mid-set, she takes a seat for the Q&A, in which she discusses her influences and odd pop-culture icons chewed up and spat out by Warhol’s factory (Sedgwick), addresses the more serious questions from men in the audience who have missed their lunch about her identity and background and the effects they may have on her art, and her creative process in the studio that leaves her clingy to “shitty demos” because of its authenticity.
Her talent is obvious, undeniable, but she remains eloquent and very much down to earth as she chats along with the audience, to then move on to a delightfully slowed down cover of Madonna’s, ‘Get Into The Groove’. It’s relaxed and, true to her style, is very of the moment; it feels serendipitous to be there.
God, what an effortlessly cool artist. Sanchez is a true gem, undoubtedly spearheading the alt-pop in a new, captivatingly mainstream direction. Be sure to check out her latest single, ‘Don’t’ and get ready to brave the sultry storm of up and coming artist, Salt Ashes.
Salt Ashes’ latest single ‘Don’t’ is available now.