November 17, 2017  /  The Academic

Location: Westmeath, Ireland

FFO: Still Inlimbo, On a Plane

Label: Room 6 Records

Often in a pop tune, a hook is just a lyric or lick played on a single instrument. That alone is usually catchy enough. On the Academic‘s latest track ‘Why Can’t We Be Friends?’ a hook is played on every instrument; the bouncing bass, shimmering guitars and lush lyrics all glow with addictiveness. A snarling guitar adds power and the drums grow throughout, but really this is irritatingly good indie pop; you hear it once and you know you will either hear it again (either out of your earphones, or in your head at some point later today).