With Runrummer’s recent Single ‘Penny Drop’ steadily hooking the gills of the masses, there’s a buzz in the air for this West Midlands lass and rightly so.
This is as raw as Electro-Pop can get! We caught up with Runrummer ahead of her Soul Wrinkles EP Launch Party on Friday at the Lighthouse Bar in Shoreditch to find out about her inspirations, plans and what the future holds.
Hey, Runrummer, how are you? Please tell us a bit about
Hey Born Music! I’m very well thank you. My real name is Livi Morris and I’m a 24 year old singer, songwriter and producer based in East London. I would describe myself as an emerging alt-pop artist with a big love of vibey synths, currently building up to the release of my debut EP ‘Soul Wrinkles’ which will be available everywhere on November 9th. Prior to embarking on my first solo adventure as an independent artist, I cut my teeth writing lyrics for EDM artists like Showtek and The Chainsmokers.
Is there a story behind the name Runrummer?
Of course! I originally grew up just outside Birmingham and the Rum Runner was a famous nightclub which helped launch local Brummie bands like Duran Duran and Dexy’s Midnight Runners in the 80s. I grew up with my dad talking about that place like it was a shining beacon of light on the Brummie music scene, so the name Runrummer is sort of a nod to my dad and to Birmingham as a whole, and particularly the music that influenced me growing up.
What kind of response have you received from your previous single release of Penny Drop?
The response has been pretty good so far! The track got featured on a big independent Spotify playlist on the first day of its release, which I was buzzing about. But the reception hasn’t been as strong as other tracks like ‘Good For Nothing’. I think it’s a slow burner, but then again I also think slow burners can be the best kind of songs. They’re the sleeper hits!
What has been your main inspiration for your music?
This is a difficult question – there are so many things which have inspired me over the years! Growing up the biggest inspiration was definitely from my mum and dad. They’re not musical in the sense that they can play an instrument but they are in the sense that they listen to a shit tonne of good old music. David Bowie and Kate Bush are two of the biggest hand-me-downs.
More recently I’ve been really inspired by other fierce LGBT female artists like King Princess and Hayley Kiyoko. Those girls are absolutely killing it right now, and the message they’re spreading really resonates. When I was younger I was really scared to write or sing songs about girls so candidly, but they’re paving the way and helping to smash those fears for everybody. I saw King Princess last month at XOYO and I saw Hayley the other week at 02 Academy Islington. They were both amazing of course. I’d love to work with them one day and it would be great to see more UK LGBT female artists reaching a similar level of recognition.
Where would you place yourself in the modern music scene?
Right in between Hayley Kiyoko and King Princess, on a nice big comfortable bed.
You’re currently based in London but is there anything from your home town that influences you?
I’ve got a lot of love for Birmingham! It definitely gives me all the vibes whenever I go back home. As you can tell by my name, I’m definitely influenced by a lot of local stuff, especially from the 80s.
There’s a real raw element to your music and aesthetic which we love, what communities do you think your music will reach out to the most?
Thank you so much! That is really something I try to create individually within each song. While I’d like everyone to be able to relate to the music in some way, I like to think it reaches out to the LGBT community in particular. A lot of the songs touch on struggles I’ve had with gender and sexual identity, so there’s a lot of stuff in there that’s very relevant to my life and what I’ve seen a lot of other people going through – people that are close to me or people that have influenced me. It’s the idea that you’re not alone, other people are going through crap too and you can get through it together. I think music is one of the best ways to help deal with different emotions and life situations and I would love for my music to help people in that way.
What’s the message behind the official music video for Good forNothing?
The style of the video was inspired by the TV show ‘Black Mirror’ – particularly an episode called ‘White Bear’ where the character has no clue what’s going on and it all feels very hopeless and bleak. ‘Good For Nothing’ is a song about struggling with mental health and the way that struggle can change you as a person, feeling sometimes like you have two identities and a darker side which you can’t control. I really feel like that episode and my music video connects with the feeling of being hopeless, lost and disconnected.
What does the future hold and are there any plans for a UK tour?
The future holds many exciting things! I’m currently busy in rehearsals with my band getting ready for our debut performance on November 9th at The Lighthouse in Shoreditch. After that I’m looking to set up a list of tour dates around the UK and I’m keen to get stuck into the festival scene once summer comes back around. I’ve also been busy designing merch and working on some concepts for the next music video. Plus I’ve just got back in the studio to start working on the debut album. I’m excited to say the first song is nearly finished and it’s called Toronto.
Thank you for talking to us, before you go, what three words best describes you as a performer?
Funky, chilled and gay.